Consumer Research & Strategy
This Memento Agency
As a researcher and strategist, I help leading sports and fashion lifestyle brands understand their target consumer through qualitative market research on a global scale.
I am deeply involved in all stages of projects. My responsibilities range from pitching and responding to client briefs, to conducting fieldwork and creating and presenting insights, consumer profiles, and strategic recommendations to clienta about branding, marketing communication, merchandising and design.
2023 - ongoing
Roles & Activities
• Research Approach & Design: Designing research approaches, deciding on methodology and crafting of discussion guides in response to client strategic goals.
• In-field execution: in-field lead and execution of desk research, online (screener) survey creation, focus group moderation, 1-on-1 semi structured interviews.
• Research Reporting & Strategic implementation: Insight and consumer muse ideation, as well as creation of research rapports and final presentation decks.
• Recruitment: Finding and approaching international consumers and market/ industry experts for research respondent samples.
• Incidental Project Management: managing project process and quality to stay on schedule, overseeing and leading client/ partner meetings.