About me.

matthijs.loriaux@gmail.com
(+31) 6-41593787

I am a consumer researcher and marketing communication strategist. Coming from a consumer sociology background I combine both practice and theory based knowledge, skills and theories, to uncover brand advantage based on what simmers in culture and in the hearts and minds of people.

My desire to understand how products and brands shape and enrich personal identities has brought me to hone my knowledge in consumer insights research, as well as brand communication at leading fashion institute Central Saint Martins London.

Since then, I have worked on consumer insight and marcom projects for brands like Birkenstock, the North Face, Nike, Vans, Polaroid, Cupra, BYBORRE and Patta. These experiences, together with previous roles in the retail and communication field, have enabled me to create a wide profile of proven skills and experience in qualitative consumer research and methodologies, brand and marcom strategy and comms roll-outs, as well as project management and copywriting.