About me.

matthijs.loriaux@gmail.com
(+31) 6-41593787

 

I am a creative strategist, PR representative, and copywriter who applies his creative skills and academic research knowledge in the fields of fashion and design. I craft strategies and forms of storytelling which stand out, inspire and reach beyond novelty, underscoring USP’s in an engaging matter.

Through my background in lifestyle fashion and design, and my Academic education in Fashion Critical studies at Central Saint Martins London, I have honed specialist knowledge around brand image building and influencing consumer perception through texts & imagery.

I use my knowledge and skills to develop communication that promotes products and services beyond mere novelty and commerce, outlining the conceptual constructs and USP’s that promote products as artefacts of significance rather than products of obsolescence.