Public Relations - BYBORRE

BYBORRE is generally recognised as a clothing brand, not a revolutionising production hub on its way to disrupt industrial textile production through tech. Its textile design platform and open source-like production network not merely democratise bespoke design, but the company also turn conscious use of resources and production facilities into a worry-less act of plug & play.

Idea.

With a truly innovative mission and business model, BYBORRE is publications away from being recognised as an industry revolutioniser, trailblazing towards a future of accessible and conscious textile production. I developed a strategised approach to spread its stories through the press, increasing brand awareness and attention with both B2B and B2C audiences.

Role.

• Defined the B2B + B2C PR strategy plan funnelling Business and Consumer audiences to byborre.com.
• Grew and managed press network.
• Editing all press releases, interviews and articles for BYBORRE and client projects.
• Directed & produced campaign photoshoots.
• Managed influencer & endorser product programs.