Media & Content Strategy
GOWTU AGENCY
In the lifestyle consumer market, hitting the right tone of voice to speak to your audience in a legitimate manner is often paramount. Consumers that are part of a specific lifestyle are the biggest bullshit detectors, and want to see cultural currency in addition to a mere product offering. Overseeing the Marcom approach and strategy side of media campaign roll-outs, it is my job to grab the attention in a legitimate manner via the right endorsers, media channels and tone of voice. I have worked on projects for Birkenstock, Polaroid, Cupra and Haffmans Neumeister.
2022 - ongoing
Roles & Activities
• Strategy Leading communication strategies and co-creating winning project pitches together with company director and strategy director for clients of the likes of Birkenstock, Polaroid and Cupra, as well as the agency’s own communication strategy.
• Project Management Overseeing and managing paid, as well as organic media strategies for clients. Liaising with campaign talent and being the point of contact of- as well as collaborating with- paid media partners.
• Content & Concept Creation Initiating and producing several forms of social content formats, monitoring and adjusting strategy in line with performance data, goals & KPI’s.
• Qualitative Research Designing and coordinating focus groups for clients to base the creative and strategic concepting phase on market dynamics and needs of consumers, client and media partners