Copywriting & Research
WGSN Amsterdam City Guides

WGSN keeps industry professionals in tune with the latest insights from the world’s major cities, making micro trends relatable to macro operating brands. As local landscapes in retail and cultural entrepreneurship provide valuable insights about consumer behaviour and brands, global brands need to stay in tune with what’s next in global consumer culture.

Guiding.

Since 2017 my city guides have provided countless industry professionals with insights and understanding about Amsterdam’s latest and best. As local correspondent I research and report on local Fashion and Design brands, retailers, hospitality, entrepreneurs, cultural programs and more.

Contribution.

• Constant research and scouting of new and interesting local offering in Fashion and Design retail, Hospitality, Food and local Arts.
• Linking local trends to global WGSN trends.
• Editing of guides, maintaining tone of voice.
• Providing original content including video interviews with local entrepreneurs & innovators.