With a background in consumer sociology, and a sharp eye for storytelling, strategy and design, I translate social undercurrents into strategic brand advantage.
Brand Strategist, Consumer Researcher & Writer.
Consumer Insights
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Brand & Communication Strategy
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Writing
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Consumer Insights • Brand & Communication Strategy • Writing •
Projects & Work Experience
2025
2023 - 2024
2023 - 2024
2022 - 2024
2021 - 2022
2020 - 2021
2018 - Now
Co-Editor & Journalist.
Researcher & Strategist.
Qualitative Consumer Insights and Strategic recommendations
in the Sport & Fashion lifestyle market.
Post School Project.
Project Co-Lead.
Strategy & Copywriting.
Client & Agency Projects.
Strategy & Copywriting.
Last Grain of Sand Project.
Campaign Strategy & Copywriting.
PR & Social Media.
Strategy, Planning & Copywriting.
Local Correspondant / Amsterdam Retail Guides.
Research & Copywriting.