Consumer Researcher
& Brand Strategist
Matthijs Loriaux is a consumer researcher and brand strategist who uncovers what simmers beneath the surface of culture to help brands connect in more human, relevant ways. With a background in consumer sociology and a sharp eye for design and storytelling, he translates social undercurrents into strategic brand advantage.
Consumer Insights Research
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Brand & Communication Strategy
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Consumer Insights Research • Brand & Communication Strategy •
Projects & Work Experience
2025
2023 - 2024
2023 - 2024
2022 - 2024
2021 - 2022
2020 - 2021
2018 - Now
MNC Magazine
Co-Editor & Journalist
This Memento
Researcher (Qualitative) & Strategist
Consumer Insights and Strategic recommendations for market leading brands in the Sport & Fashion lifestyle market.
Post Neon
Project Co-Lead / Post School Project
Strategy & Copywriting
GOWTU
Communication Manager / Client & Agency Projects
Strategy & Copywriting
Post Neon
Communication Manager / A Last Grain of Sand Project
Website Strategy & Copywriting
BYBORRE Brand
PR & Social Manager
Strategy, Planning & Copywriting
WGSN
Local Correspondant / Amsterdam Retail Guides
Research & Copywriting