Polaroid’s analog film technology has long set it apart, making it a celebrated medium across creative cultures. To re-establish its relevance with contemporary creatives, a documentary was produced exploring Polaroid’s role in documenting the global evolution of hip hop culture.

The film premiered in London, Amsterdam, and Paris, and reached thousands through a media partnership with Wax Poetics. I led and managed this partnership from strategy to rollout, while contributing to the film’s narrative arc and storytelling approach.