Birkenstock sought to organically leverage its growing momentum within the streetwear market. To engage a creative, culturally driven audience within this segment, an artist-in-residence space was established. It brought together local London artists and makers to teach, learn, collaborate, and showcase honorary works within their wider communities.

I led the insights program, informing both the strategic structure of the workshop series and the design of the physical space, ensuring each meaningfully supported the communities and makers involved.